Cookie Policy

1. Introduction

AutSpark (“we,” “our,” or “us”) uses cookies and similar technologies on our website autspark.com (the “Site”) to enhance your browsing experience, analyze site usage, and support our marketing efforts.

This Cookie Policy explains what cookies are, how we use them, the types of cookies we use, and how you can control your cookie preferences. By continuing to use our Site, you consent to our use of cookies as described in this policy.

2. What Are Cookies?

Cookies are small text files that are stored on your device (computer, tablet, or mobile) when you visit a website. They are widely used to make websites work more efficiently and provide information to the owners of the site.

Cookies allow us to recognize your device and remember information about your visit, such as your preferred language and other settings. This can make your next visit easier and the site more useful to you.

3. Types of Cookies We Use

3.1 Essential Cookies

These cookies are necessary for the website to function properly and cannot be disabled. They include:

• Authentication cookies to keep you logged in
• Security cookies to protect against fraud
• Session cookies to maintain your browsing session
• Load balancing cookies to distribute traffic

3.2 Analytics Cookies

We use analytics cookies to understand how visitors interact with our website. These cookies help us:

• Count the number of visitors and see how they move around the site
• Identify popular pages and content
• Understand which features are most useful
• Improve website performance and user experience

Third-party services we use:

• Google Analytics - for website usage analytics
• Microsoft Clarity - for user behavior analysis

3.3 Marketing and Advertising Cookies

These cookies are used to deliver relevant advertisements and track marketing campaign effectiveness:

• Track conversions from advertising campaigns
• Personalize content and advertisements
• Measure the effectiveness of our marketing efforts
• Prevent the same ads from being shown repeatedly

Third-party advertising services:

• Google Ads - for targeted advertising
• LinkedIn Ads - for professional network advertising
• Facebook/Meta Pixel - for social media advertising

3.4 Functional Cookies

These cookies enhance the functionality of our website by remembering your preferences:

• Language and region preferences
• Dark/light mode settings
• Form data to avoid re-entering information
• Chat widget preferences and history

4. Third-Party Cookies

Some cookies on our site are set by third-party services. We work with the following partners:

• Google Analytics: Website analytics and performance tracking
• Google Tag Manager: Tag and code management
• HubSpot: Customer relationship management and marketing automation
• Intercom: Customer support chat widget
• Hotjar: User experience and behavior analytics
• LinkedIn Insight Tag: Professional network analytics

These third parties have their own privacy policies and cookie policies. We recommend reviewing their policies to understand how they use your data.

5. Cookie Duration

Cookies can be either session cookies or persistent cookies:

• Session Cookies: Temporary cookies that are deleted when you close your browser
• Persistent Cookies: Remain on your device for a set period or until you delete them

Most of our cookies are persistent and typically expire after 1-2 years, though some may have shorter or longer durations based on their specific purpose.

6. Managing Your Cookie Preferences

6.1 Browser Settings

You can control cookies through your browser settings. Most browsers allow you to:

• View which cookies are stored on your device
• Delete cookies individually or all at once
• Block cookies from specific websites
• Block all cookies (though this may affect website functionality)

6.2 Browser-Specific Instructions

• Chrome: Settings → Privacy and Security → Cookies and other site data
• Firefox: Options → Privacy & Security → Cookies and Site Data
• Safari: Preferences → Privacy → Manage Website Data
• Edge: Settings → Cookies and site permissions → Cookies and site data

6.3 Opt-Out Links

You can opt out of specific third-party services:

• Google Analytics: Google Analytics Opt-out
• Google Ads: Google Ad Settings
• Facebook: Facebook Ad Preferences

7. Impact of Disabling Cookies

While you can browse our website with cookies disabled, please note that:

• Some features may not work properly
• You may need to re-enter information more frequently
• Personalized content and recommendations may not be available
• We may not be able to remember your preferences
• Some forms and interactive features may not function correctly

8. Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify you of any material changes by:

• Posting the updated policy on our website
• Updating the “Last Updated” date at the top of this policy
• Sending email notifications for significant changes (if you’ve subscribed to our communications)

We encourage you to review this Cookie Policy periodically to stay informed about how we use cookies.

9. Contact Us

If you have any questions about this Cookie Policy or our use of cookies, please contact us: